One Day to Better Ads

How to set up Meta ads for better results!

While testing, we tried many different settings and selected those that work best for us and generate the highest number of conversions. If your ads are not bringing in sales, try our method. Stop wasting your budget ineffectively.

Services

I help businesses attract customers, increase sales, and get the most out of their advertising budget. From strategy to visuals — everything in one place.

Advertising Campaign Setup From Scratch

I build complete advertising campaigns from the ground up — strategy, structure, and launch.

What you get:

• Target audience research & analysis

• Clear advertising strategy aligned with your goals

• Campaign structure (Meta / Google / other platforms)

• High-converting ad copy & offers

• Campaign setup, launch, and initial testing

Best for businesses that:

• Are starting advertising from zero

• Had poor results with previous campaigns

• Want a professional, mistake-free launch

Ad Account Audit & Optimization

Already running ads but not seeing the results you expected? Let’s fix that.

What I do:

• In-depth analysis of existing campaigns

• Identify budget leaks and performance issues

• Provide clear, actionable recommendations

• Optimize CTR, CPA, and ROAS

• Improve results without increasing ad spend

Best for businesses that:

• Spend money on ads with low returns

• Get clicks but no conversions

• Want better performance from the same budget

Ad Creative & Visual Design

Great ads start with visuals. If your creative doesn’t stop the scroll — it won’t convert.

What I create:

• Ad banners and visuals

• Social media creatives (Feed & Stories)

• Platform-optimized formats for Meta & Google

• Visuals aligned with your brand identity

Result:

Eye-catching visuals that grab attention, communicate value, and drive action.

Best for businesses that:

• Have low CTR

• Use outdated or generic creatives

• Want to stand out from competitors

Some free tips

1. Provide Strong, Stable Conversion Signals

The algorithm optimizes based on event quality, volume, and consistency.

• Use one primary optimization event per ad set (e.g., Purchase, Lead, Add to Cart).

• Ensure your pixel/Conversions API events fire accurately and consistently, with at least ~50 attributed events per week for optimal learning.

• Align landing page content with your ad creative to improve post-click behavior and signal strength.

2. Use Broad Audiences

Andromeda performs best with minimal manual restrictions.

• Use minimal targeting when possible.

• Avoid excessive layering (interests, demographics, behaviors).

• Allow the algorithm to explore and scale.

3. Consolidate Campaign Structure

Fragmented structures harm learning.

• Use fewer ad sets, each with sufficient budget and event volume.

• Consolidate geographic targeting where feasible.

• Avoid duplicating ad sets for micro-testing—use creative variations within one ad set instead.

4. Prepare Creative Assets That Support Machine Learning

Meta’s algorithm heavily prioritizes high-performing creative.

• Provide multiple creative formats (1:1, 9:16, 16:9).

• Include various message angles: product benefits, problem/solution, social proof, offers.

• Follow the 3–5-asset rule per ad to give the system enough variation to test.

• Use high-resolution imagery or video that clearly communicates value in the first 1–3 seconds.

5. Structure Ad Copy for Clarity and Performance

There is no single “perfect” copy template, but machine learning benefits from clarity and predictable patterns.

A well-structured Meta ad typically includes:

• Hook: A clear statement addressing a problem, desire, or outcome.

• Value Proposition: What the product/service solves and why it is different.

• Social Proof: Testimonials, data points, awards, or credibility indicators.

• Call to Action: Direct, simple instruction (e.g., Shop Now, Learn More, Sign Up).

6. Maintain Budget Stability

Frequent changes reset learning.

• Avoid daily budget changes larger than 20% per adjustment.

• Do not switch optimization events mid-flight unless unavoidable.

• Allow the ad set at least 3–5 days to stabilize before evaluating performance.

7. Measure Results Using Incrementality

To accurately read Andromeda performance:

• Use A/B testing, Conversion Lift, or holdout methodologies.

• Do not rely on single-channel attribution alone.

• Evaluate performance at campaign or ad set level, not at the individual ad level, as the algorithm auto-allocates delivery.

8. Ensure Policy Compliance

Meta’s policies strongly influence ad approval and performance.

• Avoid misleading claims, before/after images, personal attributes, or exaggerated guarantees.

• Maintain transparent language, realistic expectations, and compliant targeting.

Step by Step

Step by step, you will set up your ads for better performance!

Don’t wait for ineffective ads to waste your budget — try something new.

About us

We’re a creative team helping businesses grow through Facebook and Instagram ads. Our visuals don’t just grab attention — they turn curiosity into real results.